Gift Cards
Conference day one: Tuesday 16 June
Gift cards - how to make a success of your gift card programme
Gift cards are a valuable tool for generating revenue and attracting and retaining customers. But what does it take to create, launch and manage a successful gift card programme? How can it be used to maintain high volumes of sales, particularly during the credit crunch? Attend Prepaid 09’s dedicated gift card breakout and learn from some of Europe’s leading retailers. Discover innovative ways to increase loyalty and profitability. Receive a unique insight into the lucrative corporate incentive and reward schemes that are being used to maximise revenues, and learn of exciting opportunities for growth in developing regional gift card markets.
11.30 Chairman’s introductory remarks
Brian Dunne, Managing Director, Action Solutions
11.40 Case study: Prewards-the incentives and promotions to increase customer loyalty
Ed Braswell, President and CEO, edõ interactive
12.00 Fireside chat: How to launch a successful gift mall card
John Levenson, Director of Commercial Partnerships, Gloucester Quays
12.20 From shop floor to customer services – the impact of gift cards on your staff and your
operations
Camille Haeseart, Marketing Manager and Ludovic Boutin, Manager of Gift Cards, Decathlon
12.40 Applying category management principles to maximise performance of your giftcard
programme
Yvonne West, Manager - Gift Cards & Business Gifts, Sainsbury's
Phil Evason, Managing Director, Incomm Europe
13.00 Case Study: The Mercedes Benz gift card
Helen Child, Managing Director, G-T-P
Julian Timm, IT Director, Empire Cinemas Ltd
Gift cards interactive exercise
14.30 Something for nothing with Tony Craddock
Leveraging incremental prepaid card sales through smart allocation of your resources – and
other people’s
Such as:
• Piggyback strategies
• Doubling-up
• Stretch the limit
• Word of mouth
• Outside the box
• Game playing
• Social network management
• MGM
• Skunkworking
• Using tools from Giftex Prepay’s well-known creative thinking toolbox, work with other
practitioners and service providers to generate fresh, original and cost effective tactics to
sell more cards and more services.
Tony Craddock, CEO, Giftex Prepay
Kevin Harrington, Research and Development Director, Sodexo Pass
Mike Ward, Director, Brand Inside
16.20 Building a holistic retail platform: gifts, loyalty and rewards - Middle East vs Europe
Gaetano Gianetto, CEO, Epipoli
Ole Milan, Co-Founder, Vice Versa International
16.40 How to boost b2b gift card sales
Arun Glendining, Financial Services Product Manager, B&Q
17.00 Gift cards and gift vouchers can save us all from the perils of the credit crunch! Here’s
how & why...
Mark Gregg, CEO, Cadooz
Kevin Turnbull, CEO, Spafinder
Andrew Johnson, Director, UK Gift Card & Voucher Association
Martin Rooney, Operations Manager, The Gift Voucher Shop
Andrew Sellers, Commercial Development Manager, John Lewis
David Baldwin, VP, Card Services, Subway
The following sessions will be running concurrently to the Gift Cards break out:
11:30 - 13:30
General purpose prepaid - Marketing prepaid cards
Virtual prepaid
1-2-1 discussions - Regional round tables - Developments in the USA and the UK
Lunch and Networking
14:30 - 16:00
General purpose prepaid - Value added services that consumers really want
mWallets - Mobile payments and money transfer
1-2-1 discussions - Regional round tables - Western Europe
Coffee and Networking
16:20 - 17:30
General purpose prepaid - The future for your prepaid business
mWallets - Mobile Payments and money transfer
1-2-1 discussions - Regional round tables - Eastern Europe, Middle East and rest of world
17:30 End of Day 1 and gala drinks reception
