General Purpose Prepaid
Conference day one: Tuesday 16 June
General purpose prepaid
Attend the uniquely interactive general purpose prepaid breakout and learn the ways to engage consumers and increase prepaid adoption. Listen to the secrets behind online marketing that yield sales and find out which value added services will make your product stand out. A cross examination of charges and fees will help you to understand how your business model compares to your competitors, whilst our brand beauty pageant will hand you a definitive insight into the brand initiatives that really work.
11.30 Chairman’s introductory remarks
Ken Howes, Director, Edgar, Dunn & Co.
11.40 Panel discussion: Identifying key drivers for consumer education, engagement & prepaid
adoption
Ken Howes, Director, Edgar, Dunn & Co.
Paul Bartholomew Keen, Business Leader, Product Management, Prepaid Europe,
MasterCard Worldwide
Greg Sheppard, Senior Manager, Visa Europe
Steve Willey, Head of Cards and Payments, Moneysupermarket.com
Mark Beresford, Engagement Manager, Edgar Dunn & Co.
Russell Atkinson, Managing Director, credEcard
Nick Drew, Executive Director e-money Operations, ClickandBuy
12.20 Why some prepaid cards get 10 times as many clicks than others: secrets of online
marketing success
Myles Davidson, Managing Director, Which Prepaid Card?
12.40 Case study: Charity champions - value added service that consumers actually want
Simon Stimpson, CEO, Charity Champions
13.10 Presentation to be announced
14.30 The evolution of the prepaid card for mass markets in Italy
Andrea Gnetti, Head of Mass Market Customers, Unicredit
14.50 The X-mas Clubcard: using prepaid as a savings gateway
Iain Gilbert, Senior Product Manager, Post Office
15.10 The great debate on charges, fees and card profit margins
David Parker, Senior Consultant, Pepper Corporation Consulting
Ken Howes, Director, Edgar, Dunn & Co.
Rich Wagner, CEO, Advanced Payment Solutions
16.20 The prepaid brand beauty pageant
Join Philippe Dufour, Colin Loubser and their high profile brand partners for an interactive
discussion and Q&A session focussing on the brand partnerships that really work
Philippe Dufour, CEO, PrePay Solutions
Neil Chapman, Prepaid Manager, Virgin Money
Colin Loubser, CMO, Tuxedo and brand partner, The Sun
17.00 Finding payment alternatives to assist the financially excluded
Paul Swinton, Managing Director, Payment Card Solutions
David Mond, CEO, ClearDebt
The following sessions will be running concurrently with the General Purpose Prepaid break out:
11:30 - 13:30
Gift cards - How to make a success of your gift card programme
Virtual prepaid
1-2-1 discussions - Regional round tables - Developments in the USA and the UK
Lunch and Networking
14:30 - 16:00
Gift cards - Interactive exercise
mWallets - Mobile payments and money transfer
1-2-1 discussions - Regional round tables - Western Europe
Coffee and Networking
16:20 - 17:30
Gift cards - Gift cards in the new global economy
mWallets - Mobile Payments and money transfer
1-2-1 discussions - Regional round tables - Eastern Europe, Middle East and rest of world
17:30 End of Day 1 and gala drinks reception




















































































