Programme Day 2

Wednesday, 16 September 2009

08:45    Re-registration and coffee

Government and Corporate prepaid

09.15    Chairman’s introductory remarks
               Ken Howes, Director, Edgar Dunn & Company

09:30    Examining the opportunities for prepaid payroll cards
               Exclusive results revealed from private research conducted by MasterCard about the payroll
               market in Central and Eastern Europe
               Matt Lanford, Senior Business Leader, Prepaid Europe, MasterCard Worldwide

09:50    Postepay: the success of prepaid in Italy

• The journey from planning to launching the first prepaid card product
• Reaching the point of maturation and planning the future of prepaid
• Addressing new needs through product diversification
  Flavio Mastrangelo, Marketing Manager, Prepaid Products, Poste Italiane

10.10    Case Study: New closed loop gift card

• Unveiling the next generation of gift cards
• How to make a gift card unique
• What are the benefits of offering a private label gift card?
• Which features can add value to your gift card
  Tomasz Kucharski, Sales Director, Accor

10:30    Morning networking coffee break

11:00    Your guide to prepaid loyalty cards and promotional programmes in Poland

• Overview of the current Polish prepaid market
• What are the advantages of prepaid cards for corporate clients?
• How do you strengthen your clients existing loyalty and acquire new customers?
  Piotr Lipiñski, Head of Commercial Cards, Citi Handlowy

11:30    Stimulating your business performance through corporate prepaid incentives and loyalty
               reward schemes
               Uncovering the secrets behind a successful corporate prepaid programme to assist with;

• Employee retention
• Cashable savings
• Acquiring customers
  Lukasz Bartoszevic, Sales Manager, TravelPass PL
  Piotr Lipiñski, Head of Commercial Cards, Citi Handlowy
  Melike Kara, Product Manager, Garanti Bank
  David Parker, CEO, Polymath Consulting

12:15    Lunch and networking

General purpose prepaid cards

13:30    How to enter, launch and manage your prepaid programme in a new market

• How to work with regulators
• How to develop relationships with and market to the unbanked
• How to segment prepaid products for the future
  Cristina Catai, Project Manager, Posta Romana

13:50    How ING Bank have developed their business model to issue prepaid services in Poland

• Assessing client needs and using this to decide the functions and parameters of prepaid cards
• Which features have worked to up sell our products
• How to market the benefits to customers
• How problems and inconveniences indicated by customers were resolved
  Rafal Jarecki, Sales Support Specialist, ING Bank

14:10    Case study: The successful launch and roll out of BZWBK’s prepaid card program

• Identifying key customer’s segments and new sales possibilities
• How we created our business case
• The main enablers for successful implementation
• Prepaid contactless cards - a key product in BZWBK’s future product
  Blazej Mika, Sales Director, Bank Zachodni WBK SA

From 14:30 to 16:30, the conference splits into two sessions that will run concurrently. Delegates will have a choice over which session they attend - a selection of case studies, or the MasterCard workshop

Session 1 - 14:30 - 16:30

14.30    MasterCard Workshop - Prepaid in governement

• Moderator: Tom Raggett, Managing Director, TRC
• European perspective and experience sharing examples from live projects.
• Panel discussion and audience participation

Objective:

• To inform the audience about the prepaid market in general and about prepaid products for Business and Government in particular.
• To inform the audience about recent research sponsored by MasterCard and growth potential markets in Europe for prepaid in Government.
• Case studies such as Carta Acquisti (Italy) PKO (Poland), or ABN-AMRO (Netherlands) and why a number of European Governments on different levels have chosen one or more prepaid products.
• To understand how the delegates use prepaid and / or how they plan to use prepaid in the future.

The audience will be taken through the opportunities and pitfalls in implementing a programme. How long will it take? What are the requirements? What are the funds needed? What can be the savings and benefits? How great is the need for administration, benefits tracking, risk limitation, and cardholder service? How do we ensure the citizen / client gets what he is entitled to? Which issuers or processors should we team up with?

The panel and audience will discuss the complexities of prepaid, the required elements that Government should look for when choosing a partner, andthe challenges to face when opening new programmes with current and new clients.

Target Audience:
Government officials of different levels (e.g. National, County and Municipal) who are open to learn from real life prepaid experience in other countries. Card issuers wishing to get into the government market. Organisations implementing government programmes involving secure personalised payments.

Key Takeaways:

• How to specify and run a prepaid programme in government, minimising risk and maximising benefits
• Key Prepaid functionalities for government and how they have been effectively used in live projects
• Understanding of the role of a prepaid partner and how to make a balanced choice: dedicated prepaid platform vs  legacy/credit or debit platform
• Importance of the relationship / SLAs and Customer support offered by partners
• Future Trends / Innovation

Session 2 - 14:30 - 16:30

Virtual, mobile, contactless- a new platform for stored value payments

14:30    Case Study: Visa Web Prepaid Card Croatia

• The business model behind a secure and convenient online payment solution
• Why choose a web prepaid card- one card, multiple features
• Which marketing channels have successfully promoted and distributed the web based prepaid card
  Nicola Cyjetovic, Head of Cards, OTP Banka

14:50    Banking the unbanked in a banked economy

• The paradox of the Romanian market
• Bringing the bank to the customer
• The challenges of the distribution model
• Building brand trust and educating the market
  Sava Dalbokov, CEO, good.bee Holding

15:10    M-Payments surging ahead: distinct opportunities in developed and emerging markets

• Where does m-payments stands so far and what can be expected? Globally and specifically form a CEE perspective?
• Will NFC become a reality? What are current hurdles?
• What are important implications for value chain players being active in m-payments as a new transaction channel?
  Gregory Oswald, Senior Consultant, Arthur D. Little

15:30    Afternoon coffee and refreshments

16:00    The future of payments on mobiles, smart, contactless and prepaid cards

• Can the integration of cards onto mobile phones be realised
• The role of prepaid cards in getting cah in and out of MMT corridors
• Improving reload networks and increasing service provision
• Preventing the fraud and cloning of transport cards
• Will NFC enabled phones become a reality
  Ralph Gambetta, Head of Promotions, Calypso Networks
  John Ondreasz, Senior Consultant, European Business Development, White Eagle
  Sava Dalbokov, CEO, good.bee Holding
  Ken Howes, Director, Edgar, Dunn & Company

16:30    Chairperson’s summary
               Ken Howes, Director, Edgar Dunn & Company

16:40    Close of day two

To view the programme for the pre-conference workshop, please click here.

To view the programme for Day 1 of the conference, please click here.

To view the programme for the Post Conference Workshop, please click here.