Programme Day 1

Tuesday, 15 September 2009

08:30    Registration and coffee

How to define your business case and launch successfully

09:00    Chairperson’s introduction
               Ken Howes, Director, Edgar Dunn & Company

09.10    Prepaid opportunities in a downturn and the case for controlled flexibility
               Matt Lanford, Seniro Business Leader, Prepaid Europe, MasterCard Worldwide

09.30    Leveraging the emerging mobile channel for growth and profitability

• Mobile banking as a tool to expand services, increase loyalty, and grow the customer base
• Banking the unbanked with prepaid mobile wallets
• Domestic and cross border mobile remittance opportunities
• Technology and usability considerations in picking the right mobile solution
  Dhruv Singh, Executive Vice President, PayMate

09.50    Who uses prepaid cards and what do they use them for?

• A profile of typical prepaid users
• What are the different prepaid products available in specific industries?
• Future forecasts for prepaid- which niches and markets will experience the greatest growth and exposure?
  Tanya Bule, Senior Consultant, Edgar Dunn & Company

10:20    Morning coffee break

10:50    Who do I need to partner with, who does what, when should you outsource and who to?

• How do the stakeholders work together?
• What are the revenue opportunities
• Why and when you should outsource to a third party programme manager or processor?
  David Parker, CEO, Polymath Consulting

11.10    How to build your business case for prepaid - understanding the value proposition

• What role can prepaid play in emerging economies?
• How can prepaid increase payment options for consumers?
• Prepaid can dramatically reduce costs but how do the associated merchant fees for processing transactions compare with cash, debit or credit?
• Measuring profitability - is prepaid a high  volume, low margin business? 
• How do you get ROI from prepaid?
  Greg Sheppard, Senior Manager, Visa Europe

11:30    Exploring e-money regulations in CIS countries

• Outlining the differences between prepaid and e-money
• Understanding the legal and compliance implications for banks and non-banks
• Comparing and contrasting approaches to e-money regulation in the EU, US and CIS
• How to adapt your business model as the regulations evolve
  Olena Makhayeva, Head of Monitoring Payments Systems Division. National Bank of Ukraine

11.50    What you need to know about the regulatory environment in the country where you are
               developing a prepaid and e-money programme

• Is there regulatory provision for the issuance of e-money and other stored value instruments? Can non-banks secure an e-money license?
• The security issues around AML (Anti-Money Laundering)
• What are the payment services directive and e-money directive and what are their implications for you?
• What to do in markets lacking specific e-money regulation
• How can you aid regulators in creating regulatory frameworks for prepaid, e-money and stored value transactions?
• What regulatory expertise will you need either in house or externally?
• Understanding global PCI (Payment Card Industry) compliance
• What are the KYC requirements?
  Robert Klepacz, Head of Oversight, National Bank of Poland
  Ruxandra Avram, Head of Regulation, Authorisation and Monitoring of Payment, National Bank of Romania
  Simona Petrisor, Senior Associate, Salans Romania
  Pawel Widawski, Secretary of the Bank Card Issuers & Payment Systems Lawyer, Polish Bank Association
  Vitaliy Kravchuk, Senior research fellow, Institute of the Economic Research

12.50    Lessons learnt when you internationalise your prepaid programme

• How to set up an interoperable solution
• Discovering the real cost of compliance
  Michael Müller, CEO, Paysafecard

13.10    Lunch and networking

Customer education and awareness

14:30    Finding ways to engage consumers and increase prepaid adoption

• Uncovering the key drivers that encourage consumers to buy products#
• Which marketing point of sale and branding techniques make products stand out?
• Who is the target market for prepaid and e-money?
• Can prepaid be a stand alone product or should it be part of a suite of products on offer?
• Which value added services work to up sell banking products?
• Which distribution channels get products into customer hands?
• How to improve customer services
  Ken Howes, Director, Edgar, Dunn & Company
  Paul Bartholomew Keen, Business Leader, MasterCard Worldwide
  Jonathan Reynolds, Business Leader, Visa CEMEA
  Laura Flamm, Consumer Finance Industry Analyst, Euromonitor International

15:30    Leveraging reload power in stored value products

• Why reload adds value to a pre paid proposition?
• What are the features and benefits of reload for different product type (Pre Paid Debit Card, Closed Loop Gift Card, Transport, etc)?
• How to implement a reload solution?
  Dawid Kulbicki, Product Development Manager, ePay Poland

15:50    Afternoon netwroking coffee break

16:20    Case study: UniCredit CZ Creditbuilder

• To what extent is the economic downturn affecting credit approval rates in Eastern Europe?
• Establishing the role that prepaid cards can play in assisting consumers to improve their credit ratings
  Frantisek Jungr, Head of Cards, UniCredit CZ 

16:50    Chairperson’s summary
               Ken Howes, Director, Edgar, Dunn & Company

17:00    Evening drinks reception

To view the programme for the pre-conference workshop, please click here.

To view the programme for Day 2 of the conference, please click here.

To view the programme for the Post Conference Workshop, please click here.